Olivia Taylor
Craft Spirits Producers Enjoy Successful 2021
The start of 2021 has been fruitful for craft spirit producers, with the industry selling more than 13 million cases of spirits this year. While the overall spirits industry experienced a modest 5% drop in sales compared to the previous year, craft spirits have proven to be an exception, proving to be resilient despite difficult market conditions.
Why Craft Spirits Increased in Popularity
Craft spirits are produced in small batches and usually come with a unique flavor profile, often including complex and unusual flavors. This makes them more attractive to consumers seeking new experiences and flavors. In addition, most craft spirits are locally sourced and produced, with many using unique ingredients. This has made them appealing to customers who are increasingly conscious of sustainability and ethical sourcing.
Growth of Craft Spirits in the U.S.
The American craft spirit industry has seen impressive growth in recent years. According to the American Craft Spirits Association, craft spirit producers produced 1.3 million cases of spirits in 2019 and 1.6 million in 2020, before reaching 1.8 million in 2021. This represents a 37.5% increase in total cases produced in the last three years.
Specific Craft Spirits Companies Who Experienced Success
A number of craft spirit producers have seen the most success in 2021, including Heaven Hill distillery, based in Kentucky. The company saw its production of whiskey increase from 2.3 million cases in 2019 to 3.2 million in 2021, a 38% increase.
Other craft averages that saw impressive results include Catoctin Creek, a Virginia-based distillery, which saw its gin sales increase from 105,000 cases in 2019 to nearly 200,000 in 2021, a 90% increase.
What’s in Store for Craft Spirits in 2021
With more consumers becoming interested in craft spirits due to their unique flavor profiles and ethical sourcing, it’s likely that the industry will see continued success in the coming year.
The American Craft Spirits Association has estimated that craft distillers will produce more than 2 million cases of spirits in 2021, representing a 12.5% increase from 2020. This suggests that the craft spirits industry will continue to be an engine of growth for the overall spirits industry.
Conclusion
Overall, 2021 has been a successful year for craft spirits producers, with the industry selling more than 13 million cases of spirits this year. This is a testament to the innovative craft spirit producers, who have managed to create unique flavors and provide a sustained level of growth for the industry. It looks like this trend will continue in the coming year, so there will be plenty of exciting new experiences for craft spirit lovers
Consumers looking for more sustainable and unique products.
The success of craft spirits in 2021 highlights the growing demand and appreciation for unique, high-quality, and locally produced spirits. This positive trend is likely to continue, making the future of craft spirits very promising.
Consumers looking to support local businesses and try something different.
Overall, the success of craft spirit producers in 2021 is a testament to the quality and creativity of these artisanal products. With consumers becoming more discerning and seeking unique experiences, it’s no surprise that craft spirits are gaining in popularity and enjoying a successful year.
Consumers who prioritize supporting local businesses and are interested in the story and process behind their drinks.
Furthermore, the pandemic has also played a factor in the increased popularity of craft spirits. With more people staying at home and looking for ways to enhance their at-home drinking experiences, craft spirits have become a go-to choice for those seeking high-quality and unique beverages.
Overall, the success of craft spirit producers in 2021 is a testament to the rise of consumer demand for unique and locally produced products, as well as the industry’s ability to adapt to changing market conditions. Cheers to a successful year for craft spirits!