Emma Jones
Woodford Reserve Strengthens Long-Standing Tie with Churchill Downs
Woodford Reserve, the official bourbon of Churchill Downs, recently announced the extension of its partnership with the iconic racetrack for the Triple Crown. This agreement is a continuation of the long-term contract that the beverage has held with the venue for almost 20 years.
Churchill Downs’ History and Woodford Reserve’s Place in It
The stakes have always been high at Churchill Downs. After all, it is the home of the Kentucky Derby, one of the most renowned and most influential horse races in the world. Since the venue’s establishment in 1875, Churchill Downs has become a pillar of the Louisville, Kentucky, community and a beloved pastime for residents and visitors alike.
When Woodford Reserve began its partnership with Churchill Downs in 2002, a strong bond between the two was formed. The bourbon became a symbol of the classic, luxurious events at the racetrack. This connection continued to grow over the years, and to this day remains a staple of the Derby experience. From special, Woodford Reserve-branded drinks to souvenir bottles and cans, Woodford Reserve’s involvement with Churchill Downs has allowed fans to take home a little piece of the Kentucky Derby.
Extended Agreement
The newly extended agreement between Woodford Reserve and Churchill Downs will further solidify the bond between the two. For starters, Woodford Reserve is now the official bourbon of both Churchill Downs and the Kentucky Derby. This makes the beverage the go-to drink of choice for the racetrack.
The extended agreement also includes a broader range of marketing initiatives that will bring awareness to both Churchill Downs and Woodford Reserve. Promotional events throughout the year will be part of the agreement, including exclusive offers and promotions for events such as the Kentucky Oaks and the Kentucky Derby.
Celebrating the Bardstown Distillery
For Woodford Reserve, the extended partnership is an important step in promoting its flagship product. The distillery has long been a cornerstone of the town of Bardstown, Kentucky, and the extended partnership will pay tribute to its legacy.
Woodford Reserve will also receive the distinction of being the official tasting experience provider of Churchill Downs, meaning that Woodford Reserve products will be the star of any event. On-site tastings, signature cocktails, and souvenir bottles are all part of the agreement, providing an exciting opportunity to showcase the product.
We’re All In
Woodford Reserve’s extension of its partnership with Churchill Downs marks an important milestone for the distillery. With a focus on celebrating the town of Bardstown, the iconic racetrack, and the long-standing partnership between the two, the newly-extended agreement is a win-win situation for all involved.
From signature drinks to exclusive events and promotions, Woodford Reserve is looking forward to taking its relationship with Churchill Downs to the next level. Here’s to many more amazing events and initiatives, both on and off the track
Rs and merchandise, the presence of the bourbon at Churchill Downs adds to the overall ambiance and excitement of the races.
The announcement of the extended partnership between Woodford Reserve and Churchill Downs comes as no surprise, as the two have become synonymous with each other in the world of horse racing. This strengthened tie only solidifies their long-standing history and cements their essential roles in the Kentucky Derby experience. Cheers to many more years of a successful partnership between these two iconic entities.