A Global Celebration: The Kentucky Bourbon Trail’s Worldwide Toast

This year marks an exciting chapter for bourbon enthusiasts worldwide as the Kentucky Bourbon Trail celebrates its 25th anniversary with an unprecedented global event—the Worldwide Toast to Kentucky Bourbon. Taking place on September 17th, bourbon lovers across continents will unite for a virtual toast, celebrating the rich heritage of America’s renowned spirit. This monumental celebration coincides with Bourbon Heritage Month, offering a unique opportunity to honor the global community that has embraced Kentucky Bourbon.

Join the Worldwide Toast

The toast offers two engaging ways to participate:

• Toast and Post: Capture your toast by taking a photo or video, and share it on social media using the hashtag #WorldBourbonToast. Don’t forget to tag the Kentucky Bourbon Trail to showcase your celebration.
• Join the Livestream: Participate in real-time at 4 p.m. in your respective time zones by tuning into the livestream at WorldBourbonToast.com. The event will feature hourly toasts with participants worldwide.

The Toast Heard Around the World

The Kentucky Bourbon Trail is using this event not just to celebrate their anniversary, but to build camaraderie among bourbon aficionados from all corners of the globe. With thousands of participants expected from diverse countries like Australia, the UK, Japan, and Brazil, this event showcases Kentucky Bourbon’s international appeal.

Why Celebrate Kentucky Bourbon?

According to Eric Gregory, President of the Kentucky Distillers’ Association, “Kentucky Bourbon has become a global phenomenon with more than $500 million in exports this past year.” This event pays homage to the history and craftsmanship of bourbon, forged by immigrants’ traditions and influences that made Kentucky its home. The Worldwide Toast offers a chance to celebrate not only its storied past but also its unifying spirit that transcends borders.

Real-Time Connection and Innovation

The event is expected to reach millions, bolstered by social media engagement and global media coverage. Notable outlets like Yahoo News and Adweek have highlighted this innovative approach to celebrating bourbon culture. The livestream will not only showcase individual toasts but also feature interviews with industry insiders, making it an enriching experience for participants.

The Kentucky Bourbon Trail hopes that by participating, attendees will feel connected through this shared celebration of tradition, innovation, and community spirit. “We are proud to welcome guests from all walks of life to the one, true, authentic home for Bourbon,” Gregory added.

Looking Ahead

The Worldwide Toast to Kentucky Bourbon is set to be an annual affair following the success of this inaugural event. Bourbon lovers are encouraged to participate, whether through a virtual toast or by capturing their own experiences, as the spirit that unites us all continues to bring together individuals from far and wide.

For more details, visit WorldBourbonToast.com and follow the Kentucky Bourbon Trail on Facebook and Instagram for updates.