Daniel Davis
The New Michter’s Is a Study in Persistence
Introduction
In the world of whiskey, there are stories that are as rich and complex as the spirits they produce. One such story is that of Michter’s, a distillery that has undergone numerous trials and tribulations over the years. Chuck Cowdery, a renowned whiskey writer, dissects the journey of the new iteration of Michter’s and presents it as a study in persistence.
The Early Days
Michter’s has a long history that dates back to the 18th century. Founded in Pennsylvania, their distillery quickly gained a reputation for producing exceptional whiskey. However, like many distilleries of its time, Michter’s faced challenges such as prohibition and changing tastes in the market. The original Michter’s closed its doors in 1989, leaving behind a legacy that many thought would never be revived.
A Resilient Revival
Fast forward to the 21st century, and we witness the resurgence of Michter’s. Led by a dedicated team of whiskey enthusiasts, the brand was brought back to life in 1998. The new Michter’s sought to revive the outstanding quality of the original distillery, and they spared no effort in doing so. From sourcing the finest grains to distilling in small batches, Michter’s showed its commitment to producing a premium product.
Distilling with Distinction
One key aspect that sets the new Michter’s apart is their approach to distillation. They focus on a slow and patient process, allowing their whiskey to mature and develop its unique character. The use of traditional copper pot stills, combined with the expertise of their master distillers, ensures that every drop of Michter’s is crafted with care and precision.
Award-Winning Success
The dedication and persistence of the new Michter’s has not gone unnoticed. Over the years, their whiskeys have garnered numerous awards and accolades. From double gold medals to high ratings from whiskey connoisseurs, Michter’s has solidified its place among the top whiskey producers in the world. This recognition is a testament to the unwavering commitment of the brand to quality and craftsmanship.
The Legacy Lives On
As Chuck Cowdery eloquently portrays in his article, the story of the new Michter’s is one of perseverance. Against all odds, the brand has not only revived the legacy of its predecessor but has taken it to new heights. It serves as an inspiration to both whiskey lovers and entrepreneurs alike, showing that with determination and passion, even the most challenging circumstances can be overcome.
