Emma Jones
Pursuit Spirits’ Plans to Transform Whiskey Row
Louisville’s historic Whiskey Row is due to be revamped and revolutionized come 2022. Pursuit Spirits has announced ambitious plans to create a one-of-a-kind visitor experience at their new home on Main Street in the heart of Whiskey Row. The project is slated to open in late 2022.
Transformational Experience for Visitors
The plans include an immersive experience for visitors, with a 13,000-square-foot exhibition space showcasing the stories of Kentucky’s bourbon history. Pursuit Spirits promises this will be a must-visit destination for whiskey connoisseurs and those just curious about what makes the drink so special. The company plans to renovate two historic buildings on Whiskey Row, which were once a part of the famed Stitzel-Weller Distillery, and preserve the historical facades.
The visitor experience will include interactive exhibits, educational experiences, tasting and bottling classes, private tastings, and retail. Guests will have access to a selection of bourbons from a variety of American and international purveyors, as well as specialty cocktails crafted with local spirits. There will also be a full-service restaurant and bar, a rooftop patio offering unparalleled views of Louisville, and event spaces for special occasions.
Tying Into the Surrounding Area
In addition to these features, Pursuit Spirits is committed to making sure their presence is an asset to the surrounding communities of Whiskey Row. The space will actively promote the history of Louisville’s bourbon industry, while also providing learning opportunities for both young people and adults. They plan to collaborate with local businesses to increase development and investment in the area.
The project is expected to create more than 250 jobs and an influx of visitors to the revitalized Whiskey Row. It is also estimated to generate $10 million in annual tourism revenue for Louisville.
The Company Behind the Project
The project comes from Pursuit Spirits, an independent, family-owned beverage company producing and bottling spirits in Kentucky. Founded by fifth generation distillers, and two-time Kentucky Bourbon Hall of Fame inductees, the duo is committed to producing small batch, craft spirits and bringing new life to the time-honored traditions of bourbon-making.
With their anticipated project, Pursuit Spirits is not only revamping the historic Whiskey Row and creating an educational experience to be savored, but they’re also helping to ensure that Louisville’s bourbon legacy isn’t forgotten.
Looking for a unique experience.
This exciting development for Louisville’s Whiskey Row will not only bring attention to the city’s rich distilling heritage, but also provide a one-of-a-kind experience for locals and tourists alike. The transformational plans by Pursuit Spirits add an exciting chapter to the ongoing revitalization of this historic area and will surely enhance the city’s reputation as a top destination for whiskey lovers. I can’t wait to see the finished product and experience all that it has to offer.
Looking to learn more about one of America’s favorite spirits.
This sounds like an exciting and innovative project that will not only bring new life to Whiskey Row, but also educate and entertain visitors. I can’t wait to see the finished product and experience the transformation for myself. Cheers to Pursuit Spirits for this bold and promising venture!