Dustin Gandoff
Whiskey Business: A Celebration of Bourbon
The Rise of Bourbon
In recent years, bourbon has become the drink of choice for many. Previously relegated to the hot, sticky, and humid state of Kentucky, this classic American spirit has gone global. With its complex, rich flavor profile, it’s no surprise that bourbon has risen in popularity.
The rise of bourbon has been particularly noticeable in the United States. According to the Distilled Spirits Council of the United States (DISCUS), the volume of whiskey sold in the country has increased by double digits for the last ten years in a row. Much of this growth has been led by bourbon, which has seen an 8% to 9% increase in sales annually.
Elijah Craig: A Pioneer in the Whiskey World
One bourbon that has been an integral part of the growth of the industry is Elijah Craig Bourbon. Named after the man credited with being the “Father of Bourbon,” Elijah Craig was the first to age whiskey in charred oak barrels.
The technique that Elijah Craig pioneered has been central to the development of bourbon as we know it today. The charred oak barrels give the whiskey its distinctive smoky flavor and its deep amber color. Today, all bourbons must be stored in charred oak barrels to be classified as such.
A Celebration of Bourbon: Whiskey Business
One way to celebrate the rise of bourbon and pay tribute to Elijah Craig and his contribution to the industry is through Whiskey Business. This annual event is a celebration of all things whiskey and features an array of bourbons from around the world.
At Whiskey Business, you can expect to find not only Elijah Craig Bourbon but also other well-known brands such as Maker’s Mark, Woodford Reserve, and Four Roses. This celebration of bourbon also offers attendees a chance to try lesser-known brands that are sure to surprise and delight.
In addition to sampling an extensive selection of bourbons, Whiskey Business also features live music and food from some of the city’s top restaurants. It’s a chance to indulge in all things bourbon while enjoying great music and good food.
Fueled by Passion
Whiskey Business is more than just a celebration of bourbon. It’s also a place where industry professionals and enthusiasts come together to share their passion for whiskey. From distillers to bartenders to whiskey bloggers, the people behind the bourbons are just as much a part of the event as the spirits themselves.
This passion for whiskey is what has driven the growth of bourbon and made it a drink beloved by many. At Whiskey Business, you can experience that passion firsthand and gain a deeper appreciation for the craft and history behind the bourbon you love.
The Future of Bourbon
As bourbon’s popularity continues to grow, it’s clear that it’s here to stay. It’s an industry filled with passionate people who are dedicated to creating the best possible product. The future of bourbon is bright, and events like Whiskey Business are a testament to its lasting power.
Whether you’re a seasoned whiskey drinker or new to the world of bourbon, there’s something for everyone at Whiskey Business. It’s a celebration of a spirit that has captured the hearts and palates of people around the world. Come join the party and raise a glass to Elijah Craig, his pioneering spirit, and the incredible community of people that make up the world of bourbon.
