Daniel Davis
Four Roses Distillery Celebrates 135th Anniversary with First Global Brand Refresh
Four Roses Distillery is celebrating its 135th anniversary with a first-ever global brand refresh, designed to bring its bold Kentucky Bourbon to the world. The Kentucky-based distillery, owned by Japanese beverage company Kirin, is now introducing new packaging, along with an updated brand identity that better reflects its history, heritage, and quality.
A Rich History
Four Roses Distillery was established in 1888 when Paul Jones Jr. purchased a small distillery in Lawrenceburg, KY. Paul Jones Jr. was a distilling pioneer, inventing the first branded Bourbon in 1888 and creating a new standard of perfection with its distinct blends and unique aging processes. A proud leader in the Bourbon-making industry ever since, Four Roses is the only distillery to use two separate mash bills, combining five proprietary yeast strains and two separate aging processes. The unique combination delivers a full range of flavor profiles that enable consumers to enjoy a variety of unique and complex tastes.
Introducing Global Brand Refresh
Four Roses is now unveiling a global brand refresh that better conveys the craftsmanship and tradition of the brand. The packaging has been reimagined with an updated design and modernized historical label, with the updated look rolling out across the entire range of products. The design updates will also be seen in Four Roses’ upcoming advertising campaigns and other marketing materials.
New Package Design
Four Roses’ new design will be seen across its core range of Bourbons, featuring the full-color brand logo on an embossed background inspired by the barrel pattern from their original rickhouse warehouse. The new packaging also has a more modern look, with a curved label and sleek glossy features in vibrant colors.
Celebrating 135th Anniversary
Four Roses will also be celebrating its 135th anniversary throughout 2021 with special events and experiences for consumers and fans. Fans can expect special promotions, exclusive giveaway competitions, virtual events, and much more.
Passion for Quality
Four Roses’ carefully crafted blends are known for providing a full range of flavor experiences, ranging from bright, sweet notes to spicy, fruity ones. As a brand, Four Roses is proud of its long-standing tradition of excellence, and its continuing commitment to producing award-winning spirits that are accessible to everyone.
“We’re thrilled to celebrate our 135th anniversary by introducing our first global brand refresh in nearly two decades,” said Four Roses President Brent Elliott. “We’ve been hard at work crafting new packaging designs that better reflect our passion for quality and our commitment to blending some of the world’s finest bourbon. We believe our updated packaging will better capture the spirit of Four Roses and help us bring the Kentucky Bourbon to the world.”
Tion of mash bills and yeast strains creates 10 distinct Bourbon recipes, giving the brand its distinctive and complex flavors.
Comment:
It’s exciting to see such a respected and historic distillery like Four Roses embracing change and updating their brand to reach a global audience. Their commitment to quality and innovation, as shown through their unique mash bills and aging processes, is a testament to their success over the past 135 years. This brand refresh is sure to bring even more recognition and appreciation for their bold Kentucky Bourbon. Here’s to another 135 years of success for Four Roses Distillery!
Tion of these elements results in ten distinct Bourbon recipes, each with its own unique flavor profile.
The brand refresh is a timely and exciting celebration of Four Roses’ rich history and commitment to quality and innovation. With a revamped look and updated brand identity, the distillery is poised to capture the attention of a global audience and continue to be a leader in the Bourbon industry. Cheers to Four Roses Distillery on 135 years of excellence and here’s to many more!