Dustin Gandoff
A Surprise Acquisition Rocks the Whiskey Industry
What Happened?
It’s not every day that the world of whiskey is rocked by a surprising acquisition, but that’s exactly what happened when MGP announced their acquisition of Penelope Bourbon. The details of the deal have yet to be fully released, but according to reports, MGP has acquired a majority stake in the up-and-coming brand, known for its high quality, small batch bourbon.
Who is MGP?
MGP is one of the largest distillers and blenders of American whiskey in the country, and their products are used by many other brands to create their own blends. In fact, if you’ve had a rye whiskey recently, there’s a good chance that it was made using MGP’s rye. Despite their size and reach, MGP has a reputation for producing excellent whiskeys with unique flavor profiles, and they’re always looking for ways to improve and innovate.
What Does This Mean for Penelope?
For Penelope, this acquisition is a huge win. The brand was founded by a husband-and-wife team in 2018, and they’ve been slowly building a following and gaining recognition for their quality and attention to detail. With MGP’s backing, they’ll have access to greater resources and distribution channels, which means more people will get to try their delicious bourbon. It’s also a validation of their hard work and dedication to their craft.
What Does This Mean for the Whiskey Industry?
The whiskey industry is always evolving, but this acquisition is particularly noteworthy. It’s a sign that traditional distillers are recognizing the value of newer, smaller brands, and that they’re willing to invest in them to help them grow. It also shows that MGP is serious about expanding their portfolio and staying ahead of the curve. As consumers become more educated and discerning, brands that are able to offer unique and high-quality products will continue to thrive.
Final Thoughts
All in all, this is an exciting development for both MGP and Penelope. While some whiskey fans might be wary of big corporations swallowing up smaller, independent brands, it’s important to remember that the success of these smaller brands is what attracts the attention of the bigger players in the first place. And as long as the quality of the whiskey remains high, everyone wins. So raise a glass to Penelope and MGP, and let’s see what delicious whiskeys they’ll create together in the years to come.
