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Ross & Squibb Introduces Enhanced Barrel Program to Elevate Beverage Offerings

Ross & Squibb Introduces Enhanced Barrel Program to Elevate Beverage Offerings

A Deep Dive into Ross & Squibb’s Revolutionary Barrel Program Modification

Making waves in the beverage industry, Ross & Squibb have announced a significant modification to their barrel program. This change is not just about switching up production strategies; it’s about challenging the status quo, pushing boundaries, and redefining how quality beverages are crafted.

The Old Barrel Program: A Journey Through Time

Before we delve into the changes, let’s take a brief glance back to what the old barrel program was all about. The traditional barrel program was the backbone of Ross & Squibb’s success, using tried-and-true methods that have stood the test of time.

The Time-honored Process

The process was straightforward. The barrels, made of high-quality American oak, would house the beverage – be it whiskey, rum, or any other spirit – for a certain period, allowing the liquid to absorb the unique flavors from the wood and air. It was during this period that the beverage would acquire its distinct characteristics.

Perfecting The Aging Process

Over time, Ross & Squibb have perfected this traditional aging process, knowing when to bottle each beverage to get the perfect blend of flavor, smoothness, and aroma. And it’s this process that has brought them fame and recognition in the industry.

Rethinking The Age-Old Techniques: The New Barrel Program

While their old methods have proven successful, Ross & Squibb are not a company to rest on their laurels. Instead, they continually seek to innovate and improve. It’s this spirit of innovation that has led to the modification of their barrel program.

Introducing New Materials

Ross & Squibb have decided to introduce new materials into their aging process. Although American oak remains a crucial component, additional types of wood are now used in the barrel-making process, each contributing a unique flavor note to the final product. This innovative approach adds a new layer of complexity and depth to their beverages.

Experimentation With The Aging Process

Along with the new materials, Ross & Squibb have also started experimenting with different aging times, climates, and conditions, firmly believing that these factors also play a significant role in the beverage’s eventual character.

A More Environmentally-Friendly Approach

In keeping with modern times, Ross & Squibb’s new barrel program is also taking steps towards being more environmentally friendly. From sourcing sustainable oak to reducing waste in the production process, these new modifications are all about creating world-class beverages in a more conscious and sustainable way.

A Bright Horizon for Beverage Enthusiasts

These modifications, while revolutionary, are just part of Ross & Squibb’s ongoing journey to constantly improve and refine their beverages. For beverage enthusiasts, it’s an exciting time as Ross & Squibb’s new barrel program promises unique, top-tier beverages that not only please the palate but are also crafted with care for the environment.

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Written by Emma Jones

Emma Jones has been writing about the spirits industry for the past five years. She has a degree in journalism and has written for several publications. Emma is passionate about the history and culture of whiskey and bourbon, and loves to share her knowledge with her readers. She is an active member of the Bourbon Women Association and the Kentucky Distillers Association. Emma is also a frequent speaker at whiskey and bourbon events, and has been featured in several publications and podcasts. She is dedicated to educating her readers on the history and culture of whiskey and bourbon, and is always looking for new ways to share her knowledge.

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