Dustin Gandoff
The History of Michter’s
Michter’s is a storied whiskey brand that dates back to the 1700s. Originally started in Schaefferstown, Pennsylvania, the Michter’s Distillery created some of the finest whiskey in the United States during the 20th century. However, the distillery faced many challenges in the 1980s and eventually shut down.
The Revival of Michter’s
In the early 2000s, a group of investors purchased the Michter’s brand and set out to revive it. It wasn’t an easy task, as they had no distillery and no whiskey to sell. But they were determined to bring back the brand, and they did just that.
The Importance of Persistence
Chuck Cowdery wrote an article about the new Michter’s, calling it “a study in persistence.” This couldn’t be truer. The investors who bought the brand had to overcome many obstacles to get where they are today. They had to find a distillery, a master distiller, and they had to start from scratch making new whiskey.
Michter’s Today
Today, Michter’s is known for its high-quality whiskey, made with the same care and attention to detail as when the brand was first established. They’ve won numerous awards and accolades, and their whiskeys are highly sought after by enthusiasts and collectors alike.
The Future of Michter’s
The future looks bright for Michter’s. They continue to innovate and push the limits of what’s possible in the world of whiskey. They may have faced challenges in the past, but they’re stronger for it. And as Chuck Cowdery said, they’re a study in persistence that stands as an inspiration to anyone facing obstacles in their own lives.
