Daniel Davis
A Deep Dive into Michter’s Persistence – Chuck Cowdery’s Insights
Michter’s is well-known in the world of American whiskey, with a rich and complex history that only adds to the mystique of its high-quality products. When you take a closer look, you’ll find that the spirit of Michter’s is fueled not only by the unique taste of its whiskey, but also by a consistent thread of grit and determination. Having delved deep into this world, Chuck Cowdery offers valuable insights into this fascinating journey.
Michter’s History – A series of Ups and Downs
Before we delve into the modern state of Michter’s, let’s take a journey back in time to explore the company’s roots. Michter’s had its humble beginnings in Pennsylvania in the middle of the 18th century, known then as Shenk’s whiskey. It was only in the 20th century, after a change in ownership, that it became popularly known as Michter’s.
From the moment of its inception, the whiskey company has faced numerous adversities – from a global prohibition to crippling economic depressions. Yet, each time, it has managed to rise from the ashes. Today, Michter’s is not just surviving; it’s thriving, thanks to its never-say-die attitude. This resilience, according to Cowdery, is what sets Michter’s apart.
Persistence – The Flavor of Michter’s Success
Michter’s “never give up” spirit is reflected in every drop of the amber liquid it produces. This spirit of resilience resonates not just in the company’s business model, but also in its innovative and stringent production process. Cowdery points out that Michter’s has always been particular about making their products in small, carefully controlled batches, taking the time and precision needed to execute the perfect distillation and aging process.
A Unique Aging Process
Michter’s explores nuanced and time-consuming aging processes like no other. The team believes that the best whiskey is the product of meticulous craftsmanship, which is why they pay keen attention to details. Every barrel is heat cycled in a carefully controlled environment to maximize the interaction between the whiskey and the wood – an unequivocal dedication to quality over quantity that makes them stand out.
Custom-Made Barrels
Another testament to Michter’s dedication to perfection is its use of custom-made barrels. Unlike other distilleries that are content with ready-made barrels, Michter’s orders white oak barrels that are custom-made to their requirements, going the extra mile to ensure whiskey perfection.
The New Michter’s – A testament to Persistence
Today, Michter’s is known for its quality, with a niche but loyal customer base. As Cowdery puts it, the new Michter’s is a testament to persistence, a tribute to those who dared to dream, stayed committed to their vision, and kept following their quest for excellence, no matter the challenges they faced.
Top Picks from Michter’s
Some of the top picks from the new Michter’s include their US*1 series, which features incredible staples such as their Kentucky Straight Bourbon, Kentucky Straight Rye, and American Whiskey. Each of them carries the signature characteristics of Michter’s while being unique in their taste profiles.
The Limited Production offerings of the Michter’s lineup, like the 10-Year-Old Bourbon or the 10-Year-Old Rye, have also garnered widespread acclaim. They offer a premium experience, all the while signifying Michter’s high regard for excellence and quality.
Final Thoughts – Chuck Cowdery’s Message
Chuck Cowdery believes in Michter’s – in its story of perseverance, in the commitment to its craft, and in the unwavering dedication to quality. Michter’s serves as a shining example of the power of persistence in the face of adversity, the essence of which is beautifully captured in every carefully crafted bottle of Michter’s whiskey.
There is a lot to learn from the Michter’s journey. The continued dedication to doing what is best rather than what is easy should inspire individuals and companies alike. After all, isn’t that what makes for a terrific tale – and an even better whiskey?
