The Legendary Michter’s
Michter’s is a legendary whiskey brand that has a rich history dating back to the 1700s. The brand was established in Schaefferstown, Pennsylvania, in the mid-1750s by John Shenk, a farmer who turned a hobby of distilling into a thriving business. Michter’s quickly gained popularity for its fine whiskey, which was considered among the best in the region.
Despite its early success, Michter’s faced numerous challenges and setbacks, including the Whiskey Rebellion and Prohibition. The brand remained closed for over two decades, until it was acquired by a Kentucky-based distillery in the mid-20th century. The new owners relocated the brand to Kentucky and rebranded it as “Michter’s” in honor of its Pennsylvania roots.
The Rise of The New Michter’s
The new Michter’s brand has seen a resurgence under the leadership of Joe Magliocco, a veteran of the spirits industry who acquired the brand in the 1990s. Magliocco set out to revive the Michter’s legacy by focusing on producing small-batch, ultra-premium whiskeys that are aged to perfection and crafted using traditional methods.
The brand’s headquarters are located in Louisville, Kentucky, where Michter’s operates a state-of-the-art distillery that produces a range of whiskeys including bourbon, rye, and American whiskey. The distillery uses a unique mash bill that includes select grains sourced from local farms, which gives Michter’s whiskey a distinct flavor profile.
Michter’s commitment to excellence has earned the brand numerous awards and accolades, including “Distillery of the Year” by Whisky Advocate in 2019. The brand’s whiskeys are highly sought after by collectors and enthusiasts, who appreciate their complex flavors and smooth finish.
The Importance of Persistence
The story of Michter’s is a testament to the importance of persistence and dedication. Despite facing numerous challenges and setbacks throughout its history, the brand remained committed to producing exceptional whiskey that stands the test of time. Today, Michter’s is recognized as one of the finest whiskey brands in the world, a testament to the vision and hard work of its founders and current owners.