The Persistence of Michter’s Whiskey
Michter’s is a name that may not be as well-known as other whiskey brands, but it has a rich history and is becoming increasingly popular among whiskey connoisseurs. The company has gone through many changes and struggles over the years, but its persistence and commitment to quality have kept it in the game.
A Brief History of Michter’s
Michter’s has a long history that dates back to 1753, when it was first established in Pennsylvania by John Shenk. It was originally a distillery that produced rye whiskey, which was popular among locals. In the mid-1800s, the distillery was bought by Abraham Bomberger and became Bomberger’s Distillery. It then changed hands a few more times before being bought by Lou Forman in the 1950s.
The Dark Years
Unfortunately, the next few decades were brutal for Michter’s. The company went bankrupt in the 1980s and then again in the 1990s. At one point, the brand was reduced to just a single barrel of whiskey. In 1998, the company was sold to Chatham Imports, which tried to revive the brand but ran into further financial difficulties. By 2012, the distillery had closed and Michter’s seemed to be a thing of the past.
The Revival of Michter’s
However, the story doesn’t end there. A group of investors led by Joseph Magliocco purchased the brand and began a new chapter in Michter’s history. They didn’t have a distillery of their own, so they sourced their whiskey from other distilleries and focused on blending and aging. They also invested in creating new products and improving quality.
A Distillery of Their Own
Michter’s finally got its own distillery in 2015, which was designed to be a state-of-the-art facility that would enable them to make their own whiskey. They moved into the old Fort Nelson Building in Louisville, Kentucky and began producing their own juice. Today, Michter’s has a range of products, including bourbon, rye, and American whiskey.
The Commitment to Quality
One of the things that sets Michter’s apart from other whiskey brands is their commitment to quality. They use only the best ingredients, age their whiskey for longer than most, and pay meticulous attention to detail throughout the entire production process. This dedication has earned them a reputation as a maker of high-end, artisanal whiskey.
The Future of Michter’s
Michter’s has come a long way since its early days, and it seems that the future is bright. They have won numerous awards and have a loyal following among whiskey enthusiasts. The company’s recent expansion into international markets is a sign that they are continuing to grow and evolve. Michter’s may not be a household name yet, but it has the potential to become one in the near future.
The story of Michter’s is a testament to the power of persistence and the importance of quality. Despite all of the setbacks and challenges, the brand has managed to survive and thrive. Thanks to the hard work and dedication of the people behind Michter’s, we can all enjoy the fruits of their labor in the form of some truly exceptional whiskey.