Dustin Gandoff
George Dickel and Social Hour Join Forces for An Exciting Collaboration
There’s something about a classic American drink – is it the warmth and comfort it provides, or perhaps the taste that lingers, making you crave more? Needless to say, American whiskies have a charm of their own, a charm that has been encapsulated perfectly by the renowned George Dickel. Now, imagine combining this charm with the creative cocktail craftsmanship of Social Hour – sounds fascinating, right? The good news is, this isn’t just imagination, but a reality as George Dickel has joined forces with Social Hour for a spectacular collaboration.
About George Dickel
Before we explore further into the collaboration, let’s take a minute to admire the remarkable journey of George Dickel. The brand dates back to the 19th century when the man himself, George A. Dickel, discovered that whisky made in the winter had a smoother taste compared to the ones made in summer. With this discovery, he started his distillery, and the rest is history.
Today, George Dickel is much more than just that distillery. It is a name that symbolizes craftsmanship, tradition, and of course, smooth whisky. The premium Tennessee whisky they produce isn’t just a beverage, but a celebration of the art of distillation.
Discovering Social Hour
On this other side is Social Hour, the creators of ready-to-drink cocktails that have taken the cocktail world by a delightful storm. The brand was co-founded by award-winning mixologist Julie Reiner and sommelier Tom Macy. They sought to elevate the ready-to-drink cocktail sector by introducing carefully crafted and canned cocktails that retain the taste and elegance of their freshly-made counterparts.
George Dickel Meets Social Hour
Now that we have a glimpse of both the brands let’s delve into the excitement this collaboration brings. George Dickel and Social Hour, two powerhouses in their own domains, have joined forces, promising a drink that is both innovative and evokes a sense of nostalgia.
While George Dickel and Social Hour may seem worlds apart, they share a common ethos of valuing taste, craftsmanship, and the overall drinking experience, making them perfect partners for this venture.
What Does The Collaboration Offer?
This collaboration is an exciting amalgamation of a classic, high-quality whisky and a modern, avant-garde cocktail brand. As part of this collaboration, they’ve launched a ready-to-drink canned cocktail named “Whisky Smash.”
The Whisky Smash is a delightful mix of George Dickel Bourbon, lemon, orange, and mint. This concoction makes for a refreshing cocktail that is versatile and customizable. The cans are designed for convenience and can be enjoyed as is, or used as a base for creating more complex cocktails at home.
Impact of the Collaboration
This collaboration signifies the merging of two unique visions – one rooted in traditions, and the other in innovation. The classy George Dickel whiskies coupled with Social Hour’s contemporary approach forms a striking balance that makes this venture a noteworthy addition in the beverage industry.
The Final Word
This pivotal collaboration of George Dickel and Social Hour brings forth an opportunity for not just whisky lovers but anyone who appreciates a good drink. The fusion of the old-world charm of bourbon and a modern, on-the-go-ready cocktails results in a unique product that caters to a variety of tastes. So, let’s raise our glasses to the celebration of craft, tradition, innovation and the simple joy of a great drink.
