Daniel Davis
Rediscovering Their Roots: A Century Later
For those connoisseurs of finely crafted spirits, Kentucky Peerless Distilling Co. might ring a bell. And they should! Because this company, rich in heritage and tradition, has been in the game for quite a significant amount of time. However, there was a long pause, a century in fact. You know what they say – good things come to those who wait. Restored in 2015, Peerless took an admirable leap of faith by releasing their first bourbon in over a hundred years.
Embracing Challenge: The Road to the First Bourbon
The path taken by Peerless wasn’t one commonly treaded by distilleries. Usually, distilleries reintroducing themselves into the marketplace would lean into sourced spirits and aged stocks from the big guys. Peerless, however, refused to take the easy way out. It was a brave choice but one rooted in the idea of preserving authenticity and creating a product they could be proud of.
A Return to Tradition
Starting from scratch, the team put away the first barrel of what would later become a defining bourbon in their collection. Instead of relying on borrowed spirits, they went back to the roots. Every drop in their spirits is carefully distilled and aged in-house. For the first time in a century, Peerless was back in the game with the distilling process running in their own building.
Proving the Naysayers Wrong
In an industry that prides itself on time and maturity of spirits, it was a bold move. The decision to press forward with creating a bourbon from scratch went against conventional wisdom. But today, just a few short years after re-entrance into the market, this once risky move has proven dividends. Peerless’ decision to take the road less travelled has been rewarded with critical acclaim and a slew of awards.
Standing Out in the World of Spirits
The commitment towards creating a genuinely home-grown bourbon also had Peerless standing firm in their distilling process. They brought back a traditional technique called sweet mash instead of the prevalent method of sour mash, which is used in nearly all bourbon distilling today. This choice not only ensures that each batch starts with a clean yeast, but it also means that their yield is less than competitors. Once again staying true to tradition while going against current practice.
The Legacy of Patience
The revival of Peerless bourbon meant more than just creating and launching a new product. It wasn’t about sales, marketing or profit. It wasn’t even about crafting a bourbon that appeals to a large audience. It was about stepping back into a legacy that had been dormant for too long and doing so with patience and precision. It was about a passion to get it right.
Epilogue: A Story of Decisions and Persistence
Peerless’ decision to refocus on tradition and authenticity has not been without its challenges. But by choosing to take the long route, to bring back the old methods and focus on quality rather than quantity, they have carved a unique space for themselves in a saturated market. They have proven that even in a world dictated by instant gratification, the old adage stands true – the best things come to those who wait. Peerless took the path of most resistance to their first bourbon in a century, and it paid off. Immensely.
Peerless Distilling Company’s journey towards creating their new bourbon is nothing short of extraordinary. Overcoming numerous hurdles and challenges for an entire century, their pursuit for perfection has finally culminated in a product that is simply unparalleled in taste and quality. With a distillation process that has been refined over time, Peerless bourbon offers a smooth and bold flavor that is truly remarkable. Don’t miss the opportunity to experience this exceptional spirit firsthand and indulge in the excellence that Peerless has achieved.