Olivia Taylor
The Origins of Michter’s
Michter’s is a name that has been around in the whisky industry for quite some time. The original distillery was established in 1753 in Schaefferstown, Pennsylvania. The brand became well-known for producing high quality rye whisky, but due to the prohibition, the distillery closed in 1989. The brand was then acquired by Joseph Magliocco and Richard Newman in the late 1990s, who revived the brand by sourcing whisky from other distilleries and bottling it under the Michter’s label.
The Revival of Michter’s
The new owners of Michter’s were not satisfied with just bottling sourced whisky, they wanted to revive the brand’s distilling legacy. However, it was not an easy task. The owners faced numerous challenges, including sourcing the right equipment, finding a suitable location, as well as navigating through regulatory hurdles. Despite all these challenges, the owners persevered and finally found a suitable site in Louisville, Kentucky.
The Importance of Persistence
It is not easy to start a new distillery, especially in an industry dominated by established brands. Persistence is key, and Michter’s owners are a testament to that. They encountered numerous setbacks, but they refused to give up. The new Michter’s distillery finally opened in 2015, and it was worth the wait. The distillery produces high quality spirits that have been well-received by whisky enthusiasts.
The Future of Michter’s
Michter’s has come a long way since its revival. The brand has won numerous awards for its spirits and has gained a loyal following. The owners are committed to maintaining the brand’s legacy and producing high quality spirits. Michter’s has expanded its offerings to include bourbon, rye, and American whiskey. The brand also launched a limited release whiskey called the “10 Year Single Barrel Kentucky Straight Rye,” which has received rave reviews.
Conclusion
Michter’s is a great example of the importance of persistence in achieving success. The brand faced numerous challenges but did not give up. The new Michter’s distillery is a testament to the owners’ determination to revive the brand’s distilling legacy. The brand is now well-known for producing high quality spirits and has gained a loyal following. Michter’s is definitely a name to watch in the whisky industry.
