Olivia Taylor
An Exciting Conversation with Southside Steve: From Radio Host to Entrepreneur
One of the most common cliches in the entertainment industry is that a great personality can effortlessly transition from one medium to another. And while that may be easily said than done, there are certain individuals who genuinely embody this sentiment. One such personality is ‘Southside Steve’ Rickman – a renowned radio host in the American south, who is successfully exploring new territories as an entrepreneur. Join me in unraveling his personal narratives, experiences, triumphs, struggles, and of course, interesting conversations about bourbon.
Southside Steve: The Radio Era
Before we venture into Steve’s entrepreneurial undertakings, it’s important to gain insight into his former career as a radio host. Steve began his radio career in Gainesville, Florida, where he graduated from the University of Florida’s School of Theater and Television. Soon after, he took Atlanta by storm, becoming one of the most recognizable voices in the local radio scene.
As the host of the enormously popular ‘Yeti and Southside Steve Show,’ the audiences cherished Steve’s spontaneous style as much as his well-researched content. He knew how to work his charm, never losing sight of the fine balance between entertainment and information. It was a testament to his on-air prowess and co-hosting chemistry that the show experienced an upswing in ratings, making it one of the most listened-to morning radio shows in Atlanta.
Transition: from Radio Host to Entrepreneur
After decades of success in radio, Steve decided to take the leap of faith and embrace the world of entrepreneurship. This transition might seem random on the surface but he was clear about his vision, passion, and the novel opportunities he wanted to be a part of. “As an entrepreneur, you have the ability to affect change at a more profound level. That’s something I always wanted to do,” he admits.
It was not an overnight success. Steve had to pass through a series of challenges, from securing funds, managing resources, to handling all the entrepreneurial ballistic thats no one could foresee. But it is his undying spirit, resilience, and learnings from his radio career that helped him deliver in his new entrepreneurial endeavors.
Enter Southside Steve’s Corner Pub
Steve took his entrepreneurial plunge with ‘Southside Steve’s Corner Pub,’ an upscale neighborhood pub in Blue Ridge, Georgia that offers a unique blend of rustic detail and modern flair. The pub serves as a gathering spot for locals and tourists alike, serving a diverse list of beverages and food that caters to just about any palate. But the standout offering? You guessed it. Bourbon.
Bourbon: A Metaphor for New Beginnings
Steve’s affection for bourbon has been a long-standing theme in his entrepreneurial journey. So much so that he often likens his journey to the crafting of bourbon: “Just like bourbon, entrepreneurship takes patience, fermentation, and refinement. And the outcome, like a fine bourbon, is something that you can be truly proud of.”
Signature Southside Steve Bourbon Selection
From appreciating bourbon to creating his own personalized selection, Steve’s love for this golden drink has come a long way. His signature Southside Steve Bourbon Selection is not just a product but a story that reflects his dedication and craftsmanship, attracting bourbon connoisseurs from across the nation.
Lessons, Learnings & Words of Wisdom: Steve’s Message for Future Entrepreneurs
Steve advises budding entrepreneurs to immerse themselves in the journey rather than getting solely fixated on the destination. His mantra is all about persistence, perseverance, and using every setback as a learning opportunity. “The barriers are numerous, and the market is full of competition. But if you are passionate about your idea, and you’re willing to put in the work, success is sure to follow,” he suggests.
As Southside Steve continues to broaden his entrepreneurial horizon, his career trajectory serves as an inspiration for many. It’s a testament that with the right dose of passion, perseverance, and a bit of bourbon, one can truly turn the tide of their destiny.
