A Brief Introduction to Michter’s
Michter’s is a Kentucky-based distillery that has been producing whiskey since the 1750s. The brand was revived in the 1990s after a long period of dormancy, during which time its recipes and production processes were lost.
The Revival of Michter’s
One of the people responsible for the revival of Michter’s is Lou Forman, who purchased the brand in the 1990s and began working to recreate its lost recipes and distilling methods.
Despite facing numerous challenges, including litigation over the use of the Michter’s name, the company persevered and eventually launched its products to much acclaim.
The Challenges Faced by Michter’s
One of the biggest challenges faced by Michter’s was the loss of its original recipes and production methods. Forman and his team had to rely on historical records and interviews with former employees to try to recreate the iconic flavors of Michter’s whiskies.
In addition to this, the company also faced legal battles over the use of the Michter’s name. The dispute lasted for several years and nearly bankrupted the company, but in the end, Michter’s was able to emerge victorious and continue to operate under its historic name.
The Success of the New Michter’s
Since its revival, Michter’s has gone on to become one of the most highly-regarded distilleries in the bourbon industry. Its whiskeys have won numerous awards and are sought after by aficionados around the world.
The company has also expanded its product lines to include rye and American whiskey, and has continued to innovate with new products like its Toasted Barrel Finish Bourbon.
The story of Michter’s is a testament to the power of persistence and determination. Despite facing seemingly insurmountable obstacles, the company was able to revive a historic brand and create some of the finest whiskies in the world. Michter’s is a true American success story, and one that whiskey lovers everywhere can admire and appreciate.